69novels Chapter 226
Chapter 226
"Bah, what an epoch-making mask, compared with Mufeng mask, it is much worse, it is still 300RMB more expensive than Mufeng mask, who buys who is mentally retarded."
"I have used both masks, Mufeng mask is really good, very skin-friendly, suitable for any skin type, excellent value for money, although Shiwen mask is okay, but it is definitely not as magical as advertised."
"Sisters, don't be charged IQ tax, buy a mask and buy a Mufeng mask, YYDS!"
"Didn't Shiwen mask say that it is all natural, why am I allergic, and I thought that it was produced by a large group, there must be quality assurance, hetui!"
"The Xia Group bought the water army before, it blew so much, and now it hits the face, funny."
"I won't buy the products of the Xia Group in the future, even if it's expensive, it's not easy to use, and the junk products return my youth!"
"Same as above, don't buy!"
"Ibid!"
"Ibid!"
......
The power of public opinion backlash is powerful.
Now the sales of Shiwen mask are not only dismal, but also boycotted by consumers, including all products of Xia Group.
The entire brand was implicated, and overall sales decreased significantly.
This result made the senior management of the Xia Group unexpected.
A new product that has invested so much money does not have a positive effect, but it also has the opposite effect, lifting a rock and shooting itself in the foot.
Blessings are incomparable, and calamities are not one-sided.
Yang Chaoyue, as the spokesperson of Shiwen Mask, was also affected by this public opinion backlash, and many consumers came to the neck to blacken her, saying that she made money with no conscience, and what kind of garbage was endorsed.
Koi, which has always had a smooth ride, also experienced setbacks, and its popularity was damaged as a result.
After Yang Chaoyue's agent found out, he decisively gave up
the endorsement of Shiwen Mask, refunded all endorsement fees, and issued an announcement statement on behalf of Yang Chaoyue: "I am Yang Chaoyue's agent, and the endorsement of Shiwen Mask is my decision for Chaoyue, and I don't know what ingredients Shiwen Mask has, and I am very sorry that someone now has an allergic reaction because of the use of Shiwen Mask, I cancel the endorsement contract of Shiwen Mask on behalf of Yang Chaoyue, And will not endorse any products of Xia Group in the future! "
As soon as this announcement came out, those people who were black and poplar Chaoyue were willing to give up.
Breaking the tail to survive, it can be regarded as maintaining popularity.
But for the Xia Group, it is undoubtedly a backstab.
The stock of Xia Group, affected by market confidence, fell four times in a row, and its market value evaporated by two billion!
Depending on the situation, it will continue to fall.
The Xia Group was embarrassed and angry and wanted to sue Yang Chaoyue for defamation and ask for a huge amount of honorary compensation, but Yang Chaoyue's agent took out the contract, which had a clause that if there was a problem with the quality of the product and affected Yang Chaoyue's popularity, the contract could be unilaterally terminated unconditionally, and the situation was serious, and compensation could also be recovered.
Seeing this clause, the high-level of the Xia Group had a feeling of vomiting blood, losing his wife and breaking the army!
Xia Shiwen has quickly remedied and adjusted the price of Shiwen masks, hoping to save the decline.
Most of the arguments of smearers are that Shiwen mask is more expensive than Mufeng mask, but the effect is not as good as the latter, well, just reduce the price.
Shiwen mask has dropped from the original 1499RMB to 400RMB, and the price has become 1099RMB.
But this price reduction measure not only did not save the decline, but added fuel to the fire.
Even if 1099RMB, which is 100RMB cheaper than Mufeng mask, the effect gap is still very large and unsatisfactory.
Also because the price was reduced too much at once, it caused strong dissatisfaction among consumers who bought at a high price before, and they asked for a return, or a refund of 400RMB.
A large number of one-star bad reviews brushed up.
Worse.
This situation caught Xia Shiwen off guard.
The shareholders of Xia's Group are all unable to sit still now and hold an extraordinary general meeting.
In just a few days, two extraordinary shareholders' meetings were held, which is unique.
At the shareholders' meeting, Xia Shiwen became the target of everyone and was scolded bloody.
Although Xia Shiwen made a lot of explanations, but it was useless, the shareholders only looked at the money, and now Xia Shiwen not only can't make money for them, but also hurts them to lose money, who can put it on hold, who can stand it.
"Write your own resignation letter."
"Why, I have done a lot for the group, since I became president, I have made a lot of money, and now there are just some situations that want to kick me away, no way!"
"You don't really think that the Xia Group can't do without you, you have achieved the Xia Group? On the contrary, it is Xia Group that has made you, there is never a shortage of talents in this world, only the right platform is lacking, no matter who sits in the position of president, he can do a career.
"Sitting on the shoulders of giants, you can naturally overlook a lot of views, you really think you are very capable, don't put gold on your face!"
"In short, I won't write a resignation letter!"
She hates it!!
Hate Ye Muyan, hate Chen Feng, if it weren't for them launching the Mufeng mask, Shiwen mask would have been a great success.
Why did you launch Mu Feng Mask at this time, it was to target her, damn it!
Xia Shiwen will not easily give up the position of president, she has worked hard for many years, but now she is kicked away as a tool person, depriving her of all the rights that belong to her, no way.
Never give up easily.
"Fang Shao, help me..." Xia
Shiwen called Fang Huahai and asked for help.
Not only to keep the position of president, but also to win and defeat Mufeng Mask!
"I can help you keep the position of president, but Shiwen mask give up."
Fang Huahai said concisely, and then hung up the phone.
Xia Shiwen's eyes were lost, and her body was hollowed out, although she avoided the worst outcome, she lost.
In fact, Fang Huahai also suffered losses this time, and provided Xia Shiwen with a lot of help before, such as shops in prime locations, luxury area shelves in department stores, and so on.
Due to the failure of Shiwen mask, the department store was complained by consumers, and the people who patronized the luxury area were rich people, which was not easy to offend.
The department store not only had to compensate in full, but also gave away thousands of yuan in shopping coupons to calm the situation.
The person in charge of the department store has already complained to Fang Huahai, and such a thing is not a single case.
Now Shiwen mask has been completely removed from the shelves.
The market value of Xia's Group has fallen from 26 billion to 21 billion, a full evaporation of 5 billion, and it is still falling steadily!
......
"We have won a big victory, Shiwen mask has been completely removed from the shelves!"
Pan Rong was very happy and gave a brief explanation of the opponent's downfall.
Ye Muyan showed a reserved but elegant smile.
Although it was expected, there was still some surprise, and it was unexpected that the Shiwen mask was completely removed from the shelves.
Originally thought that suppressing the Shiwen mask and turning it into a second-line mask was already a success, who knew that the Shiwen mask was so unbeaten, and it would be GG with a dozen.
Not only suppressed the opponent, the sales of Mufeng mask are also exploding, becoming an undoubted explosion.
Mufeng series products once again lived up to expectations and became popular.
Chuanghao International is also optimistic about many investors, and the market value is expected to rise to 20 billion.
It is a pity that Chuanghao International has not issued shares, everyone can only watch, can not eat, so that many investment bigwigs sigh and miss hundreds of millions!